Provides positive considerations regarding something, for example product highlights or (alongside [negativeNotes](https://schema.org/negativeNotes)) pro/con lists for reviews. In the case of a [Review](https://schema.org/Review), the property describes the [itemReviewed](https://schema.org/itemReviewed) from the perspective of the review; in the case of a [Product](https://schema.org/Product), the product itself is being described. The property values can be expressed either as unstructured text (repeated as necessary), or if ordered, as a list (in which case the most positive is at the beginning of the list).